Subhiksha is the country's largest retail outlet running nearly 500 supermarkets in the north and south. subhiksha which was started in the year 1997 is now an household name selling quality products at an affordable rate targeting the Aam admi. Subhiksha was started by an young Entreprenuer named R Subramanian who is an alumunus of the two prestigious institutions in the country- IIT and IIM. In the words of Mr. Subramanian the inner urge of developing a unique business model suitable for the country made him stay in India. He says India is a land of opportunity and should not follow the foot steps of western business practiceses. He was also partly involved in the Financial markets before he started Subhiksha.
Subiksha not only sells food and other FMCG products but also mobile phones under the mobile store concept. Though Subhiksha was started in Chennai , it has largely moved into North India with sizable presence in Noida, Gurgoan, Delhi, Punjab and Hariyana . subhiksha's vision for the next decade. Mr. Subramanian wants to see Subhiksha emerge as the biggest retail supermarket in India bringing the farm produce directly from the fields to the consumer table. Mr. Subramanian wants to re-engineer the entire supply chain Management system.
Best wishes Mr. Subramanian.
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