Kerala's IT industry could play a critical role in sustaining the competitiveness of these economies, by offering cost competitiveness and quality solutions.
Thiruvananthapuram, Aug. 16
The Group of Technology Companies (GTECH), Kerala, has unveiled a unique strategy to tap market opportunities in the Scandinavian region of Europe.
This will be part of the GTECH agenda to help small and medium (SME) IT enterprises in the State scout for business opportunities and expand their reach, an official spokesman said here.
The strategy is part of a vision to identify potential growth markets for Kerala's IT industry. This is in tune with the broad objective that GTECH has set out to achieve - accelerated growth of the IT and ITeS sectors. GTECH proposes to target Denmark, Sweden, Norway and Finland in the initial stage.
According to the spokesman, these countries face a demographic challenge and cost pressures to sustain economic growth, which is dependent on cutting-edge technology and innovation.
Kerala's IT Industry could play a critical role in sustaining the competitiveness of these economies, by offering cost competitiveness and quality solutions.
Emerging sectors such as clean technology, health and life sciences have been identified as the thrust areas, the spokesman added. The Scandinavian region has also been witnessing high ICT adoption and research and development investments on IT infrastructure, that provide a unique opportunity for the IT Industry.
GTECH has already drawn up the structural framework for deeper engagement with Denmark and Sweden.
As a first step, Government delegations from both these countries visited Technopark-Thiruvananthapuram and Infopark-Kochi recently, to identify potential business areas for resident IT companies.
The Danish Government was represented by Mr Shanker Subramaniam, Senior Investment Manager, Invest-in-Denmark, and the Sweden team by Mr Srikant Illuri, Country Head, Invest-in-Sweden.
The visiting delegation proposed the idea of GTECH taking a delegation of CEOs to the Nordic countries, to establish joint venture partnerships to tap business opportunities.
According to Mr Anoop Ambika, Secretary, GTECH, the UK and the US markets are the current targets for the Kerala IT Industry.
However, with the economies of these countries slowing down, the IT spend of companies located there could go down.
There is an urgent need to explore new markets, he said. “We propose to bring in Government representatives from some more countries in the near future,” Mr Ambika added.
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