Monday, November 25, 2013

India stands to gain from GE's digital business ramp-up, says John G Rice

MUMBAI: Jack Welch, the former CEO of General Electric, didn't come to India in the late 1980s to
sell outsourcing. He had jet engines and plastics on his mind. But meetings with  top Indian  government advisors and CEOs quickly convinced him about India's invaluable  status as a low-cost, offshore destination for outsourced services. A series of  decisions led to the creation of Gecis (today's Genpact) and the rest, as they say, is  history.

Today, GE is also unrecognisable from the company Jack Welch ran in the late 1980s. From an  industrial infrastructure powerhouse, it became a financial services giant in  the boom years of 2002-2008 and is now on the threshold of another big change, a  revolution in complex algorithms, sensors and communication that will make  machines smarter and trigger big productivity gains. GE still makes those big machines that require millions of dollars of investment such as the wind and gas
turbines  the jet engines that power the A380s and medical equipment which fight and  detect cancer. But in the coming years, these machines will become smarter, be  able to talk to each other and provide massive amounts of data for GE analysts  to pore through and detect possible problems and dangers.

The industrial internet, or big data, is GE's  next big bet and India, which benefitted immensely from a GE-led foray into  outsourcing in the late 1980s, may get a big part to play in this transformation.
 
John G Rice, vice chairman and president and CEO of GE global growth and  operations, says
complex software and sensors that improve a machine's  performance will be big  business for the company in the coming years.

 "GE is a software giant, we already are. It is embedded in our business, people don't notice it," Rice
says. "The opportunity this unlocks is enormous. Because in the past we were just squeezing productivity out of an engine, such as lower noise, higher fuel efficiency etc. Now, that is certainly very valuable but a relatively small piece of the whole system. Now, we are starting  to get into the rest of the system. Think about the downtime on a big pipeline if one compressor goes down."

So, what is industrial internet, or the internet of all things? And why is it so important for GE? Every year GE produces jet engines, gas turbines and other industrial equipment that find a  place in many infrastructure . GE wind turbines power windmills and GE built locomotives ferry goods on
railtracks around the world.GE has also developed software and sensors  that monitor their performance on a real time basis. Mountains of data stream are streamed from these machines every day and it helps GE analysts and managers  track performance, predict problems and suggest solutions.

"For 15 years, we have been developing sensors and tech to monitor equipment performance
in situ," says Rice. We have 250 sensors in gas turbine streaming data back, we monitor 1,800 around
the world every day. We are understanding every vibration, heat, and we can see an incipient failure or problem before people on the ground can see it. That's all software."

For example, GE is a big producer of jet engines. Tracking its performance can help engineers understand potential problems and vulnerabilities and suggest solutions before something catastrophic happens. "I see a,b, c, d and e that means f is going to happen. You have to stop this machine, and go do something before f happens."

But predicting itself will only get you thus far. GE wants to go beyond that and suggest recovery solutions. For instance, how do you get a replace ,how do you get a replacement aircraft quickly enough if one has to be grounded due to an engine inspection. It is soon going to introduce an application for the aviation industry that will check air traffic patterns, weather and wind patterns and suggest the amount of fuel that should be used in an aircraft.

"Over the years, we have created a company of almost 10,000 software engineers. If you look at the world software companies, we would be in the top 20 in terms of size," ..

So what is in it for India? Rice says India's software engineers are already  working on many of the complex algorithms used to transmit and analyse data. GE could increase its investment in R&D facilities and hire more software engineers as demand grows for its digital business.

"In terms of software engineers, India has to be one of the top five places, globally. We already do some of the work in Bangalore where we have a huge research facility," Rice says.

GE has just invested about $200 million in a facility in Pune, which will combine manufacturing of all its business divisions under one roof. Since some businesses are not so big to have a standalone plant, this facility will provide space and skilled workforce. This model facility will soon be taken worldwide and adapted to other conditions.

The investment comes at a time when India's governance is being severely criticised for its slow pace of execution and failure in taking decisions. Rice says he won't single India out as most developing countries have similar problems. "You play the hand that you are dealt in a country like this. We want to move faster, but we are not going anywhere."

For India's software engineering community and start-ups that mine data, GE's digital business ramp-up could be a huge opportunity both in terms of employment and business deals.


 

No comments: